IFE ‘11

The International Food & Drink Exhibition 2011 took place last Sunday on March 13 and ran till midweek. Being one of the big time exhibitions to take place, it was the perfect world platform for the international food industry. 

Malaysia Kitchen seized the moment and joined in to promote Malaysia’s ethnic cuisines. Held in London’s Excel centre, the IFE’s dedication to the food and drink industry allowed all the participants to exhibit their choice dishes and showcase their latest products to all the players of the industry. It was the place where buyers met suppliers and the symbiotic relationship between the two thrived on the floor of IFE as one sought the other. 

Malaysia Kitchen took its place at the Walk the World section to feature cooking demonstrations from top Malaysian restaurants during two sessions in the day. One session was held in the morning and the other in the afternoon for four days in a row. The restaurants involved were Puji Puji, Satay House, Awana, Ning, Tuk Din, Champor Champor, Rasa Sayang and Bintang. Each had their time on stage as scheduled to present visitors with samples of delicious classic dishes from Malaysia’s shore such as the Beef and Chicken Rendang, Laksa, and an array of curries. 

Monday gave Malaysia the limelight on the Meet the World stage when celebrity chefs Ian Pengelley of Gilgamesh restaurant and Peter Lloyd from Suka at the Sanderson Hotel took to enthralling the crowd with a cooking demonstration of Malaysian recipes made with the Malaysian products showcased at the show. 

Speaking of the Malaysian products, there were a number of Malaysian product companies and suppliers also at the IFE for the very purpose of introducing the UK and the world, innovative Malaysian-made food goods. Products ranged from condiments, ingredients, sauces, frozen desserts, frozen seafood, coffee mix and beverages among others.